Do Homes Really Sell During the Holiday Season?

Absolutely! Even though spring and fall are the traditional selling seasons for real estate, winter sales happen all the time. As you prepare your holiday cards, make a note of those clients who wanted to buy or sell this year but didn’t. Get in touch immediately and explain why this is a great time of year to buy or sell real estate and how it can work to their advantage.

Buyer Advantages: Sellers might need to move due to a job change in the new year or for family reasons but still want to enjoy one last Christmas in their home. The perception tends to be that anyone selling during the holidays is desperate and will accept low ball offers. While that is probably not the case, with typically fewer buyers out at this time of the year, your buyer client will face less competition and you might be in a stronger position to negotiate on price for them. Take a look at what is currently listed and find a couple of options to wow them with and get those showings booked.

Seller Advantages: Serious buyers are more likely to show interest during the holidays since fewer people shop just for fun at that time of year (unless they’re avoiding the relatives!). Also, holiday visitors might be looking to move to the area, so being the only home for sale on the street is a big plus. Think about having an open house with warm apple cider and gingerbread cookies for prospective buyers.

Real estate sells year-round, even during the holidays. Don’t miss out—make your listings shine this season, give buyers more options with less competition, and create some holiday magic!

Here’s to closing deals and opening doors!