Epic Winter Activities for Building Stronger Relationships!
Winter is the perfect time to strengthen client relationships in a warm, festive atmosphere. Hosting simple, thoughtful seasonal activities can create memorable moments that deepen connections and support your business.
Best of all—you don’t have to cover all the costs yourself.
Partner with your preferred mortgage broker or lawyer for event sponsorship, and reach out to local cafés and bakeries for food and beverage contributions in exchange for promotion.
Keep an eye out for TCR’s step-by-step guide to planning a successful sponsored event. Coming Soon to the FORMS page—exclusively for SUBSCRIBERS.
Free Ice-Skating Day
Ice skating—yes, even in places like Florida (they do have an NHL team!)—is a classic winter activity that creates a playful, low-pressure way to connect with clients. Hosting a free skating day combines movement, laughter, and seasonal fun, making it an easy and memorable engagement opportunity.
TCR TIP: Make sure your event includes the cost of skate rentals.
Free Family & Pet Photo Day
If skating isn’t your clients’ style, a photo day offers another meaningful way to connect. Partner with a local photographer who specializes in headshots and family portraits, and pay them for their time plus a set number of digital images per group. They’ll provide backdrops and props to create polished, memorable photos your clients will love. And while not everyone celebrates Christmas, most people appreciate the chance to have updated professional family photos.
Your brokerage can be an ideal venue for this event at no additional cost. You can even involve brokerage staff by inviting them to bring their families—and pets—for photos, making it a fun and inclusive community experience.
As winter unfolds, these activities become more than simple events—they’re meaningful moments to show appreciation, strengthen relationships, and build lasting loyalty. Your clients will enjoy themselves, and when someone asks about their weekend or who took their holiday photos, they’ll proudly share the experience—and mention the amazing realtor who made it happen. It’s a warm, authentic way to stay top-of-mind and spread your name through genuine word of mouth.
Here’s to closing deals and opening doors!
